The Good Schools Guide


We have been working with The Good Schools Guide since 2013, having been brought on board to bring a more cohesive and holistic visual language to the brand and their various publications. This work began with an analysis and review of the existing brand components, leading us to make some modifications to the existing logo, palette of colours and visual language. From here we went on to reconsider a more systematic approach to the book cover designs as well as the interior layouts of several publications. This also included a full review of how mapping worked within the books, with a new map style adopted and implemented.


During our time working with The Good Schools Guide we have helped to launch several new editions, including a series of smaller-format books dedicated to North and South London, for example, as well as a dedicated Boarding Schools book. We also helped to launch a new interactive digital magazine called Chalk & Chat.